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Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.
Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls.
3D Business Schools Ranking
|#1||Harvard Business School||94.54|
|#2||University of Pennsylvania - Wharton School||92.33|
|#3||Yale School of Management||90.17|
|#4||Skema Business School||89.84|
|#5||MIT Sloan School of Management||88.37|
|#6||London Business School||87.13|
|#7||Stanford University Graduate School of Business||86.84|
|#8||University of California at Berkeley Haas School of Business||86.74|
3D World top MBA programs tuition fees and cost
|Rank||School||Total MBA cost||2-years tuition|
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The Top 25 Film Schools in the United States 2015
You want to be a film director, a screenwriter or a sound engineer. Maybe you just want to take a class on independent movie producing taught by Matthew McConaughey. Whatever your dream, there is a film school in the United States or abroad that wants your tuition check.
But, of course, not all film schools are created equal. That is why The Hollywood Reporter has been ranking the top 25 programs every year for half a decade. To assemble this year's list, the magazine toured campuses, met with deans and educators, talked to academic and industry experts and observers, and interviewed scores of alums. Multiple factors were weighed during the assigning of these rankings: prestige, practical experience, inspirational teachers, potential career connections and access to cutting-edge equipment (like the VR cameras USC recently acquired). The results on the following pages are nothing if not educational.
University of Southern California Film School
With an annual tuition of $49,464 a year (undergrad), USC always has kept an eye on the future, exploring new ideas and technologies even before Hollywood learns about them. That's one reason why it's The Hollywood Reporter's No. 1 pick for the third year in a row. "They've always been cutting edge," says Marvel president Kevin Feige (class of '95). "When I went, they had Moviolas, video machines, something called EditDroid, the first-ever digital editing machine, and these new machines called Avids. A year after I graduated, I was interning at a big production company at Warner Bros. The editorial team was just starting to talk about digital. I remember thinking, 'Oh you got to use Avids. I learned about this a year ago at USC.' " Another reason University of Southern California is at the top of this list: location, location, location. Being in the belly of the Hollywood beast, in Exposition Park, gives USC access to some of the best teachers in the industry, or at least some of the coolest. Like James Franco, who has been lecturing on independent producing for the last three semesters.
Notable Alumni: Judd Apatow, Doug Liman, George Lucas, Neal Moritz, Jason Reitman, Bryan Singer, John Wells
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