SKEMA Business School Online MBA Program Guide
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Competitive intelligence (CI) is the process and forward-looking practices used in producing knowledge about the competitive environment to improve organizational performance. Competitive intelligence involves systematically collecting and analysing information from multiple sources and a coordinated competitive intelligence program. It is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization. CI means understanding and learning what is happening in the world outside the business to increase one's competitiveness. It means learning as much as possible, as soon as possible, about one's external environment including one's industry in general and relevant competitors.
Article Title : Competitive intelligence
Article Snippet :Knowledge Management was created in 1995 within the CERAM Business School, now SKEMA Business School, in Paris, with the objective of delivering a full and
SKEMA Business School is a private establishment of higher education and research with the legal status of a non-profit association under the French "1901 law".
It was founded in 2009 as a result of the merger between the Ecole Supérieure de Commerce (ESC), Lille and CERAM Business School, Sophia Antipolis.
The Lille school had been founded in 1892 and CERAM in 1963.
The merger between CERAM Business School and ESC Lille was first announced on June 30, 2009.
They now form a single non-profit organization approved by their respective governing bodies (the General Assembly of the French Riviera Chamber of Commerce and the Board of Directors of ESC Lille).
The official ceremony and announcement of the new name took place November 16, 2009.
CERAM Business School and ESC Lille were respectively founded in 1963 by the French Riviera Chamber of Commerce and in 1892 by Lille Chamber of Commerce.
The school name, SKEMA, is derived from the Greek, skhêma (shape, figure, formation of an object) meaning schema in Latin. It also stands for the initial letters of "School of Knowledge Economy and Management".
The school is now the largest French business school in number of students (7,500), second in number of teachers (166) and fifth in terms of budget.
Since its beginnings in 2009 as a result of the merger between ESC Lille and CERAM Business School, SKEMA has been a global business school that has always been inspired by the same ambition on its French and international campuses: to train leaders and managers who are mobile and adaptable, able to contribute to the knowledge economy and generate sustainable performance respecting the values and challenges of society, the environment and the economy. SKEMA has opened several international campuses to give its students an international experience. It has three campuses in France in Lille, Paris and Sophia Antipolis near Nice, and a campus in China (Suzhou), Brazil (Belo Horizonte) and the USA (Raleigh, North Carolina, in partnership with North Carolina State University). Lille and Sophia Antipolis campuses are the historic locations of the ESC Lille and CERAM Business School.
On May 2019 Skema Business School announces the upcoming opening of its new Grand Paris campus. Previously occupied by Airbus, the campus spreads across 30,000 m2 comprising 40 classrooms and two big lecture halls.
This campus will also have a rooftop of 1,600m2, a co-working space and a student residence. It is expected to open between 2020 and 2021.
At the moment, the Paris campus is located in La Défense.
The Lille campus is located in the Euralille business district in the north of France. The Lille campus gathers more than 2,200 students over 16,000 m2. A partnership has been established with the University of Lille to develop joint-programmes and combine the institutions' research efforts in the Lille School of Management Research Center.
The Sophia Antipolis campus is located in the technology park of the same name in the south of France. A partnership with Science Po Aix offers joint-programmes, enabling business students to study political sciences.
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